Project Overview
The work, in context.
An Indian D2C health & wellness brand sold through its own Shopify store, but the store was making about ₹5,000 a month. The products and the brand's marketing were reaching people; the store itself was not turning enough of those visits into orders. Futurise Solutions took on the store's conversion work and stayed on as its ongoing development partner. In the most recent quarter the store closed ₹3,00,000 in revenue. That is an average of about ₹1,00,000 a month, roughly twenty times where it started.
The Challenge
The Problem
The store ran on a largely standard theme setup. Product page, cart and checkout had each been set up on their own rather than designed as one path from interest to payment, so every step was a place a shopper could drift away. For a small brand, every lost order mattered.
- Revenue of roughly ₹5,000 a month from the brand's own store
- Product page, cart and checkout not designed as a single buying path
- No in-cart upsell, so each order carried a single item more often than it needed to
- Little on-page social proof at the moment of decision
- A theme that needed custom work rather than more off-the-shelf apps
Our Solution
Our Approach
We treated the store as one funnel and worked on the steps in the order a shopper meets them. Changes were built into the theme itself (custom Liquid sections and snippets) so the store stayed fast and maintainable instead of accumulating apps.
Product Page Rework
Reworked the product page layout and buy box in custom Liquid sections, so the information a shopper needs to decide sits next to the button that lets them act on it.
Custom Cart Drawer with Upsells
Replaced the cart page with a slide-out cart drawer that keeps the shopper on the page, with relevant upsell suggestions inside the cart where adding one more item is a single tap.
One-Click Checkout
Shortened the path from cart to payment with one-click checkout, removing steps between the decision to buy and the completed order.
Reviews as Social Proof
Integrated Judge.me reviews into the product pages so real customer feedback is visible at the point of decision.
Ongoing Updates & Maintenance
Stayed on as the store's development partner, shipping updates, fixes and improvements as the brand's range and campaigns change.
Tech Stack
Built with
- Shopify
- Liquid (custom sections & snippets)
- Judge.me
- Shopify app configuration
- One-click checkout
Results
Measurable impact and verified outcomes
Monthly revenue
From about ₹5,000 a month to an average of about ₹1,00,000 a month across the latest quarter
Revenue, latest quarter
Closed by the store in the most recent quarter
Funnel scope
Product page, cart drawer, upsells, checkout and reviews designed as a single buying journey
Engagement
Continuous updates and maintenance as the brand's needs change
Frequently Asked
Trending Questions & FAQs
Was all of the growth from conversion work?
No single change explains it, and we don't claim it does. The brand's own marketing brings shoppers to the store; our work was making the store better at turning those visits into orders and larger baskets, and keeping it that way with ongoing updates. Revenue went from about ₹5,000 a month to ₹3,00,000 in the latest quarter over that period.
Can we see the store?
The brand is under NDA, so we don't name it publicly. We're happy to walk you through the work (product page, cart drawer, upsells and checkout) on a live call.
Do you work on existing Shopify stores, or only new builds?
Both. This was an existing store: we worked inside its theme with custom Liquid sections and snippets rather than rebuilding from scratch, which kept the brand trading throughout.
Why build into the theme instead of installing more apps?
Every app adds scripts to every page and its own settings to maintain. Building the cart drawer, upsells and product page sections into the theme keeps the store faster and easier to change later, and leaves apps for the things that genuinely need them, like Judge.me for reviews.
What does an engagement like this look like after launch?
A retainer. We ship updates, fixes and improvements as the brand's needs change (new products, campaigns, seasonal changes), rather than handing over the store and walking away.