How did you prioritise keywords for a compliance niche?

We built a keyword matrix scoring each term on search volume, keyword difficulty, commercial intent, and alignment with the product's buyer journey. We deliberately targeted lower-difficulty, high-intent long-tail terms first to generate early wins and build domain authority before attacking competitive head terms.

How did you generate original data for E-E-A-T?

We surveyed compliance professionals (via the client's existing customer base and LinkedIn) to generate a proprietary compliance report. This became the most linked asset in the campaign — earning backlinks in its first month.

When did traffic start to move?

Month 2 after we fixed Core Web Vitals and submitted the restructured sitemap. We saw Google begin re-crawling and re-indexing at a higher frequency. The first major ranking movements came in Month 3, with the full compounding effect visible by Month 5.

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Digital Marketing

Case Study · Digital Marketing

+160% Organic Traffic in 6 Months.

How we grew a B2B SaaS platform's organic presence from near-zero to #1 rankings on high-intent keywords — with no paid search spend.

Service

Digital Marketing

Location

New Zealand & Australia

Duration

6 months

Year

2026

Industry

B2B SaaS

Project Overview

A B2B SaaS company offering compliance management software for professional services firms had been investing in Google Ads for 18 months with a $12,000/month budget. Their organic presence was almost non-existent — 94% of their web traffic came from paid search. When their CPC started rising and their MQL cost hit $340, they needed to build an organic acquisition channel that would compound over time.

Key Insight: Topic Clustering Wins

Focusing on structured clusters targeting compliance laws yielded search authority much faster than scattered general articles. Internal link architecture kept crawl agents indexing content faster.

The Challenge

The Problem

The company's website had 23 pages, a domain rating of 14, and zero posts on their blog. Their core product pages were thin (under 400 words) and not optimised for any specific search intent. Competitors were ranking on the exact same keywords they were paying to appear for.

94% of web traffic from paid search — zero organic diversity

Domain Rating of 14 — minimal domain authority

Core product pages averaged 380 words with no semantic depth

Blog existed but had zero posts published in 14 months

No internal linking architecture — page authority was not distributed

Core Web Vitals: LCP 5.8s, CLS 0.42 — failing across all metrics

Our Solution

Our Approach

We built an integrated SEO system: technical foundation first, then content at scale, then authority building. Nothing was published until the technical architecture could support it.

Technical SEO Foundation

Fixed all crawl errors, implemented canonical tags, rebuilt XML sitemap, restructured URL architecture, and optimised Core Web Vitals — LCP from 5.8s to 1.6s, CLS from 0.42 to 0.03.

Keyword & Intent Architecture

Mapped keywords across intent stages (awareness, consideration, evaluation, decision). Built topic clusters with pillar pages targeting high-volume commercial terms.

Content Production at Scale

Produced 2 pillar pages and 6 cluster articles per month — all structured for featured snippet targeting, People Also Ask, and AI Overview citation. Every piece used E-E-A-T signals.

Link Acquisition

Built 40 high-quality backlinks over 6 months through original research reports (published as downloadable assets), HARO responses, and targeted outreach — moving Domain Rating from 14 to 24.

Execution Timeline

Our Step-by-Step Process

Month 1

Technical SEO Audits

Resolving redirect chains, rewriting sitemaps, and correcting Core Web Vitals errors.

Month 2

Intent Mapping

Analyzing search intent and clustering high-volume commercial terms.

Months 3-5

Content Scale Build

Writing pillar pages, assembling metadata schemas, and publishing cluster topics.

Month 6

Link Acquisition Campaigns

Writing reports, launching HARO pitches, and building external page authority.

Tech Stack

Ahrefs
Google Search Console
Screaming Frog
SurferSEO
Semrush
Google Analytics 4
Looker Studio
Google Tag Manager
Hotjar

Results

Measurable impact — verified outcomes

+160%

Organic traffic growth

Month 1 vs Month 6

Rankings on 6 high-intent keywords

All within the 6-month window

+90%

Inbound leads from organic

Marketing-qualified leads from SEO

DR 24

Domain Rating

Up from DR 14 at project start

Retrospective

Lessons Learned & Refinements

E-E-A-T Signal Depth

Adding verified compliance lawyer quotes and legal citations to articles reduced search indexing time.

Core Web Vitals Impact

Optimizing website load speeds was the catalyst for early keyword rank jumps.

"We were spending $12,000 a month on Google Ads and getting 94% of our traffic that way. Six months later, organic is generating 90% more leads than it was. The compounding effect is real — this investment will keep paying off."

Sarah L.

Head of Growth, Compliance SaaS Platform

Frequently Asked

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+91 76650 13356